Potential home buyers are looking for properties and real estate professionals online. Will they find you when they need your services?

Because of the emergence of modern technology, the Internet has quickly become the go-to place for research for home buyers looking to purchase a property
Can potential clients find you when they search for a real estate agent or broker online?
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Online searches, listings, and directories have made it easier for prospective clients to find their dream home.

You need to build your firm’s online presence today.

Today, businesses and professionals are marketing themselves via the Internet. The emergence of content marketing, social media, video marketing, and other forms of online marketing has given every business and professional a marketing platform.

However, while it has made it easier for firms to market themselves, this paradigm shift has also posed new challenges to businesses and professionals, including real estate agents or brokers like you. Because almost everyone is taking advantage of the Internet, it’s become tougher for agents or brokers to excel and compete with the bigger players in the real estate industry.

In an industry full of competition, it’s crucial that you position yourself differently from other real estate firms to remain competitive.

You need to stand out from all other players in your area.

The real estate industry is a competitive niche, and most of your colleagues are raising their own game to be more visible to prospects.

As home buyers are increasingly searching online for property listings and other information necessary to their home buying process, it is imperative for real estate professionals to use digital media to reach potential clients.

This is why it’s necessary for a real estate agent or broker like yourself to find an online marketing services provider that knows your industry.

We understand your industry and your target market. We can help you build your brand and make a name for yourself, online.

More and more home buyers research online for property listings and for all other aspects of the home buying process. Let’s take a look at these statistics:

  • Real estate related searches on Google have grown 253% over the past four years.
  • 90% of home buyers search for a prospective residential property via different online channels.
  • 43% of home buyers agree that the first step in the home-buying process was looking online for properties.
  • 78% of new home buyers visit 3+ sites prior to taking action on a real estate site.

253% Growth of Real Estate Searches on Google

90% Search on Different Online Channels

43% Search Online as their First Step

78% Visit 3+ sites before Choosing an RE Service

Moreover, studies show that potential home buyers aren’t just using desktop computers when finding their property. Mobile is becoming increasingly important for your prospects.

  • 50% of home buyers use mobile devices when searching for a home to purchase.

50% utilize mobile devices when searching

When searching online using mobile, first-time home buyers perform the following tasks:

  • 51% read general home information.
  • 44% compare the prices of different homes.
  • 35% compare the features of different homes.
  • 48% get directions to visit a home.

51% Read General Home Information

44% Compare the Prices of Different Homes

35% Compare the Features of Different Homes

48% Get Directions to Visit a Home

Local search is also one of the most significant factors in their home buying process. As much as 69% of home buyers who take action on a real estate website begin their research with a local search term. Furthermore, 52% of actions on real estate site come directly from a local search on a search engine.

Our online marketing services and expertise can help you build a solid online marketing campaign for your real estate services.

Let’s be honest. You are a real estate agent or broker. You are not an online marketing professional, nor a web design guru. You need effective tools and services to help you become more visible to potential buyers.

Fortunately, we offer a complete set of online marketing services designed specifically for your niche. Our services can easily help real estate professionals like you to reach more clients and grow your business.

Our company provides:

  • Brand Optimization: We optimize your brand’s online expansion based on insights about your online visibility per category, target location, competition and strategic priorities.
  • SEO: We offer professional search engine optimization (SEO) services to help your website rank significantly on SERPs, thus, building a strong online visibility.
  • Local Buzz: We optimize your presence on local listings, directories, and maps so home buyers can easily locate you whenever they are in a target area.
  • Web Design: We build a responsive and mobile-friendly website for you that automatically adjusts to the size of your clients’ laptops, smartphones and tablets.
  • PPC Advertising: We execute proper pay per click (PPC) techniques that match your profession, thus increasing your visibility on SERPs.
  • Online Reputation Management: We establish and maintain a good online reputation for your firm by implementing the appropriate reputation management techniques.
  • Website Audit: We regularly track your website’s performance and do an in-depth analysis on your site to detect any issues that may hamper your online visibility.
  • Brand Establisher: We claim, secure, and establish your brand across different online platforms, complete with professional design.
  • Brand Booster: We boost your professional brand by creating compelling content, such as videos and articles, for your website and blog.

If you’ve ever wondered what it would be like to race ahead of the competition and dominate the real estate industry through digital marketing, well, now is your chance to see it in reality.

Be one of the many businesses that we have helped through digital marketing. Join our community and say yes to:

  • Enhanced online visibility and traffic
  • Improved brand awareness
  • More leads and clients
  • More opportunities to grow your firm

We have identified the marketing needs of real estate agents or brokers and have crafted an online marketing strategy that suits your needs. Contact us for an in-depth consultation and we’ll do what we can to build a strong online foundation for your services.

Fill out the form or call us at (248) 264-7000 so we can schedule your free consultation about our online marketing services today.